A verbatim quote from Verizon’s Chief Media Officer (not Shingy, though I begin to see how Shingy got away with it). There is much more at the link. Can a person also think in language like this, which appears designed to evade meaning, or is this a language reserved for speech? Is the listener expected to solve for meaning, or is this an unhappy performative utterance?
With regards to brand safety, as the landscape challenges unique identifiers from a privacy standpoint, insert your identifier here going away, I think that thinking about context in new ways. We’re in a very unique position to build it because we have unique signals nobody else has, but in other ways I would think of smaller companies that are innovating in that space.